MotivAction LLC: 2011 CMI 25

MotivAction LLC

Brad Williams, Vice President, Meetings & Events
MotivAction LLC


Case Study: Incentive Travel

(763) 412-3000


LEADERSHIP: William Bryson, CEO; Joseph F. Keller, President and COO

AT A GLANCE: MotivAction, which is celebrating its 35th anniversary, has received a flood of industry recognition in the past year, including an IMA Circle of Excellence Award for an incentive travel program for John Deere Holdings Inc.’s dealers and distributors based in western Russia, six Graphic Design USA awards for various incentive marketing campaigns, and a 2011 Creativity International award for a video announcing an incentive trip to Costa del Sol, Spain.

  • Corporate meetings in 2010: 58
  • Incentive travel programs in 2010:23
  • Meeting and incentive travel programs held outside the U.S.: 13%
  • Room nights booked for meetings and incentives: 51,840
  • % of revenue from planning and executing meetings and incentives: 52%
  • Full-time employees: 117
  • Top customer markets: insurance/financial services, manufacturing

Company Video:

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