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Meetings Industry Trade Show Co-Locating Craze

New meeting industry event partnerships at IMEX America, AIBTM, and PCMA Virtual Edge are booming, with hopes of luring attendees and exhibitors.

Three U.S. meeting industry trade shows will be vying for your attention in 2011: the well-established Motivation Show in Chicago in October and two new ones—IMEX America, launching October 11–13, 2011, in Las Vegas, and AIBTM, The Americas Meetings & Events Exhibition, debuting in Baltimore June 21–23, 2011. As the contest for attendees and exhibitors heats up, some industry shows are co-locating in an effort to boost attendance and energize their events. Here’s the latest:

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