Compagnie du Ponant, with a fleet of three small ships and a new vessel—the 264-foot mega-yacht Le Boréal, debuting in May—is going after the U.S. incentive market and has just opened a North American sales office in Miami. Until now, only a handful of lines have targeted incentive groups looking for an intimate cruise experience, including SeaDream, Star Clippers, and Windstar Cruises.
French Luxury Cruise Line Targets U.S. Incentives
Compagnie du Ponant will go after the small cruise market