What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
During the past 12 months I have devoted three columns entirely to the number-one competitive strategy--branding. (See, "Why Brand Is Grand" July/August 1997, page 44; "Valuing Brand Identity" September/October 1997, page 98; and "Branding Is Hot"...
Back in 1916, when the folks from Goodyear Tire built a small retreat near the company's Arizona cotton fields, this stretch of mountain-ringed valley outside of Phoenix was dominated by giant saguaro cactuses and howling coyotes. After 1929, when...
The last eight years have witnessed the coming together of many groups and individuals with interest in CME in a spirit of collaboration that was previously unknown. The system needed fixing and as a result of debate, discussion, and cooperation...
Accredited CME programs are no longer the only legally sanctioned forum for education about off-label uses of drugs and medical devices. In a July 30 decision, U.S. District Judge Royce C. Lamberth ruled that FDA regulations that prohibit drug and...
When the giant wall drops between the stage and the seats, alarm lights flashing, just two minutes before the doors to the auditorium are to open for her conference, E. Gwynn Breckenridge, CMP, has no idea what is happening...
There's something about the desert that really appeals to people," says Karen Schmitt. A planner with Houston-based International Meeting Managers, Schmitt brought 450 members of The Society of Pediatric Radiology to Loews Ventana Canyon Resort in...
Sick of sorting through stacks of hotel brochures? Tired of trying to keep your burgeoning filing cabinets up to date with all of the promotional materials you receive? There is relief, and it is spelled "World Wide Web." ...
Most good meeting professionals know how much their meetings cost. But do they know how much their meeting contracts cost? Do they know that there are many hidden expenses buried in "standard clauses" just waiting to break the budget? While...
ACCME guidelines for accreditation of CME providers have recently undergone significant revision. However, the ACCME's position regarding eligibility for accreditation has remained unchanged...