Using Extensions to Increase ROI

I am fortunate to have the opportunity to conduct research, teach, and consult with diverse groups of continuing professional education providers. I have found that the vast majority of problems they identify can be placed comfortably under one large umbrella-- return on investment. Specifically, CPE providers (and our various stakeholders) ask and then attempt to answer two fundamental questions for each of their activities: 1) "How did we do?" and, 2) "Was it worth the investment?"

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.