Marge Anderson, associate director at the Energy Center of Wisconsin, moved her 1,000-attendee annual Better Buildings: Better Business Conference to Kalahari Resort and Water Park in Wisconsin Dells, Wis., in 2005, because she thought it would boost attendance. It did—by 25 percent. “Registration fees are my main revenue, so that was our primary driver,” Anderson says.
Repeat Business That Saves the Planet
How one company got its resort partner to make additional environmental upgrades every year