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Charity Choice Gift Cards

A new gift-card concept allows incentive winners to direct funds to the charity of their choice.

CharityChoice gift cards came online late last year when Mark Finkel, a board member of a charity known as Special Kids Fund, wanted to make a memorial donation to honor the father of a business associate. Since the family hadn’t designated a charity, he searched the Web for a way to give a gift that allowed the recipient to designate the charity of his or her choice.

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