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Kickoff: Shark Bait or Shipmate?

"People wanted warm and sunny," says Jana Stern, director, conventions and conference planning, at ReliaStar Life in Minneapolis. When they unfolded the kickoff poster (item 1) announcing the company's 1998 Top Ring contest, "warm and sunny" is just what they saw--an invitation to board the Radisson Diamond and cruise to tropical ports of call. A record number of qualifiers will be ReliaStar's shipmates (and not shark bait) when the cruise launches this month.

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