A BACKPACK WITH special amenities and a visit from Shrek are among the treats in store for kids at Jefferson Pilot Financial's annual incentive convention at Loews Portofino Bay near Universal Studios in Orlando in April. The Greensboro, N.C.-based financial services company has always allowed kids on domestic incentive programs, and for the past few years it has deliberately chosen family-friendly destinations and introduced more formal activities for qualifiers' families. Now, JPF is
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