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At the end of January, a small group of insurance conference planners visited London as guests of Sterling Travel Associates, Global Events Partners (a partnership of full-service DMCs, including Sterling), and American Airlines. Sterling put together an itinerary with a mix of old attractions and new, including accommodations at the Landmark Hotel and visits to the Tower of London, Madame Tussaud's, Grosvenor House, and the new London Eye (the giant Ferris wheel being erected in honor of the

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