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This trend may make your jobs more difficult--but it may also help you design incentive programs that will be effective into the 2000s, a new era with a new generation of qualifiers. The challenge: Make your group trip feel like an individual experience. Meet the new demand head on, while still realizing your company's most important goals: fostering company loyalty, building relationships between the home office and the field, getting top producers together for product education or other

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