Looking with dread at the year ahead? You're not alone. Your peers also are canceling programs, losing meeting team members, and trying to stay positive in an industry that's gone very negative when it comes to meetings. At the same time, many planners are reminding senior executives of their value, and finding that value in their strategic meetings management programs. In March 2004, the Groups & Meetings Committee of the National Business Travel Association released a white paper
Buried in Bad News? Your Strategic Meetings Management Program is Your Lifeline.
With meetings dropping off calendars from coast to coast, it's never been more important for you to stop simply planning events and start guiding your company's global meetings decisions. An SMMP gives you that power.