Branding With a Bang

Cheryl Higgins' product-launch meetings need to pack a punch. As vice president of market development for Chicago-based Destiny Health, it is her job to ensure that during these meetings important product information is disseminated to her company's health insurance brokers, speakers present on schedule, and attendees are so motivated by the presentations that they go out and sell. “We do short meetings where we introduce our selling partners to something new and different from our product

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