Say you had to get a message from your CEO to 70,000 employees in 64 countries. You could e-mail it. But what if you also had to make each recipient feel personally addressed in a respectful way? You could do careful work with translators to get not just the overall message right but local nuances as well.
MetLife's Communications Challenge: Uniting Employees After an Acquisition
Can one message work in 64 countries?