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MetLife's Communications Challenge: Uniting Employees After an Acquisition

Can one message work in 64 countries?

Say you had to get a message from your CEO to 70,000 employees in 64 countries. You could e-mail it. But what if you also had to make each recipient feel personally addressed in a respectful way? You could do careful work with translators to get not just the overall message right but local nuances as well.

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