Skip navigation

Years of Incentive Travel

Eight years before SITE was founded, a Salem, Mass. maker of vacuum cleaners and floor polishers whisked 400 dealers to do things, presumably, as the Romans do. One of the first-ever group incentives, this week-long trip (at a 1965 cost of $500 per person) featured all the revelry and ribaldry typical of the earliest incentive programs.

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.