Winning Gifts

Rather than another shirt, hand out a book, such as Ben Hogan: The Man Behind the Mystique. Better yet, for about $40 to $50 per person (with a minimum order of 100 books), bring in one of the authors for a book signing. The author might even have time to stick around and speak to the group, says Martin Davis, editor and publisher (and co-author) at The American Golfer, Greenwich, Conn. Also from the company: The Golfer's Book of Yoga, by Drew Greenland. The book ($28)