Just Think Why not make your top incentive qualifiers celebrities in their own home towns? For a recent President's Club incentive for Intracorp, a division of CIGNA Insurance Co. in Philadelphia, the company asked attendees if they would mind having a press release and photo sent to their local newspapers. Ninety-nine percent of the winners got their pictures published in the paper, reports planner Harith Wickrema of Harith Productions, Oreland, Pa. Not only were they pleased, but the
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