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NBTA Survey: AIG Effect Continues

Few companies canceled meetings in the first quarter simply because of perception issues, according to a recent survey by the National Business Travel Association. However, concerns over the economy coupled with the “AIG effect” — the negative perception of meetings (especially resort meetings) by the public, the media, and shareholders — caused decreases for the majority of companies surveyed in meetings that required travel, attendance at conferences, incentive travel, and parties and

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