“The time was ripe for something different. People are bored to death with meetings as usual,” says Joan Eisenstodt, chief strategist, Eisenstodt Associates LLC, Conference Consulting, Facilitation & Training, Washington, D.C. She and Vanessa Vlay, chief marketing officer with San Francisco — based Certain Software, had been talking for years about holding a pilot program for, by, and about women in the meeting industry. Last summer, they decided to make their vision a reality.

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