Skip navigation

Lower Qualifications: Getting More by Requiring Less

How can I top myself next year? That's the refrain of incentive planners in a game of one-upmanship that's played out in insurance company marketing departments around the country. Judged against internal standards as well as those set by competitors, executives often feel the weight of history as they plan upcoming rewards. Every year needs to be a bit more spectacular: A five-star resort instead of a four-star, a six-day trip instead of a five-day, Sydney instead of Scottsdale--it's hard to

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.