Skip navigation

Everyone Wins

How's this for win-win: A new healthcare company, with a new healthcare company's budget (small), manages to associate itself with a big celebrity golf tournament that comes attached to one of the biggest sports celebrity names: Michael Jordan. The company gets to hold a very special incentive trip for its top salespeople, who get to rub shoulders with the likes of Julius Erving, Aidan Quinn, Wayne Gretzky, Chris Tucker, Boris Becker, and Meat Loaf. And the tournament gets a free

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.