How's this for win-win: A new healthcare company, with a new healthcare company's budget (small), manages to associate itself with a big celebrity golf tournament that comes attached to one of the biggest sports celebrity names: Michael Jordan. The company gets to hold a very special incentive trip for its top salespeople, who get to rub shoulders with the likes of Julius Erving, Aidan Quinn, Wayne Gretzky, Chris Tucker, Boris Becker, and Meat Loaf. And the tournament gets a free
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