The Dollars Are in the Details

SOMETIMES, THE MEETING INDUSTRY MEDIA, in its search for something new to report, gets caught up in promoting whatever it's fed — even if it has little effect on most readers. I'm not here to tout the industry associations' agendas, or those of consultants championing the latest meeting measurements. ROA (return on assets), ROO (return on objectives), ROE (return on equity) — all of these business buzzwords eventually filter down to the meeting industry press, but sometimes it's

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