In the Company of Friends

Salespeople at The Men's Wearhouse face a tough task every day: convincing customers to buy something they really don't want. As founder and Chief Executive Officer George Zimmer has put it, for many men, a trip to a store to buy a suit ranks right up there with a visit to the dentist. So the company trains its people to focus not on the merchandise they sell, but on building a relationship, which sometimes starts with a game of hoops or a hard-driving match of table tennis between buyer and

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