Cleveland CVB Rolls Out a Rockin' Meetings Promotion

In a slow-moving economy in which competition for meeting business is fierce, the hospitality industry in Cleveland has come up with a way to lure business. The Greater Cleveland Convention and Visitors Bureau's new “Rock Your Bottom Line” campaign offers groups that book a meeting with a participating Cleveland hotel in 2004 or 2005 a 10 percent discount on their total room revenue. That savings is then applied to the bottom line of the meeting's master account.