Skip navigation

Against All Odds: Award Winners Face Serious Marketing Challenges

In 2001, Compaq Computer faced not only a softening economy but some trepidation about the pending merger with Hewlett-Packard. The company turned to Eugene De Villiers of The Extra Mile Co., Auckland, New Zealand, to develop its fourth-quarter 2001 incentive program for Southeast Asia resellers.

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.