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Medical Meeting Attendees Favor Science Over Destination Appeal

Medical meeting attendees say content is the main reason they attend conferences, not the destination in which the conference is held.

“Destination” did not make the top 10 list of reasons why healthcare attendees go to a conference, according to a recent survey that the Vienna, Austria, Convention Bureau took of more than 4,000 healthcare delegates. Beating out the lure of ski and sun were the opportunities to learn the latest in science, obtain continuing medical education, and network with peers. This means that convention bureaus looking to attract medical attendees to their destinations should be willing and able to

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