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How effective is CME at changing physician behavior? This question has taken on new urgency with the Accreditation Council for CME's updated accreditation criteria, which tasks providers with “addressing issues that prevent [physicians] from implementing what our activities teach them to do” (criterion 19). When physicians say their behavior will change as a result of education, how many of us go back to see if they made those changes or, even more important, to learn why the changes were not

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