Today's guest post is by speaker, thinker, and author Kare Anderson.
There are lots of ways meeting planners can bring more value and visibility to their speakers, enhancing the experience for both attendees and speakers. Here are six:
1. After you hire a speaker, ask that presenter to submit three actionable tips (under 100 words each, with embedded links) that they will offer in their presentation, plus a two-sentence bio with a link to a site where attendees can learn more tips from that speaker. Then create a valuable conference souvenir that you email to attendees as they are leaving the conference: an ebooklet of all speakers’ tips plus a list of “who else contributed to the success of our conference”—a list of the conference committee members and others.
2. Strengthen the connective thematic thread of your conference by sending all speakers the collective list of speakers' tips and ask them to find at least one tip from another speaker that relates to their topic to refer to in their presentation.
3. During the conference, ask each speaker to create e one-minute video tips, with explanatory text titles using the free app Gloopt and their iPhone. Ask them to include the hashtag for the conference in each video, and suggest that they share them on social media while at the conference. This will boost the value and visibility of the conference itself, the ideas explored at the conference, and the speakers.
4. In advance of the conference, invite attendees to download the free app so that during the conference they can use their iPhone to video themselves asking other attendees for a tip they heard at the conference, and who they heard it from. Attendees might cite a speaker or exhibitor or other attendee from whom they learned something helpful. This gives four people bragging rights that can spur them to share these videos: the interviewee, the person interviewed, the person cited, and the meeting planner.
5. Act like a movie director and storyboard the sequence of meaningful moments attendees experience at a conference to increase the positive elements and reduce or eliminate the boring ones. See how here.
6. When attendees sign up, ask them to send you, by X date, the name of a book that helped them in their work last year, even if it does not seem to directly relate to their work. You can display the top 10 most-cited books at the conference, along with the names of the people who cited them.
When you receive responses, send the respondents a PDF that reinforces the value of their attendance with some exciting news. Also include three alphabetical lists: a list of attendees, followed by the book title they submitted; a list of books, followed by the name of the attendee(s) who submitted them and a list of the attendees’ 10 favorite/most relevant books. Get 10 copies of each book from the publisher—for free—by telling them that you will display them throughout the conference then give them away, from the stage, to attendees you want to honor.
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, now connective behavior speaker and columnist for Forbes and Huffington Post. Anderson's TED talk on The Web of Humanity: Becoming an Opportunity Maker, has attracted more than 1.9 million views. She’s the author of Mutuality Matters, Mutuality Matters More, Moving From Me to We, Resolving Conflict Sooner, and Getting What You Want, along with other books. Discover more at her blog, Moving From Me To We.