Two huge event markets—California and Nevada—approved measures on Election Day to permit recreational marijuana use. Massachusetts and Maine also came onboard the recreational cannabis train on Tuesday, bringing the total of "recreational OK" markets to nine. (Recreational use has already been sanctioned in Alaska, Colorado, Oregon, Washington and the District of Columbia.) A measure to legalize recreational use of marijuana failed in Arizona.
The impact on the event industry will only steamroll, as many guests visiting these event meccas will—in true YOLO [you only live once] spirit—give cannabis a try.