What emerging trends are profoundly affecting the meetings and convention market? Panelists at the annual meeting of the Destination Marketing Association International in San Diego this summer tackled that question at a session called ...
Move over traditional marketers. Events continue to gain ground as a strategic tool for corporate America, with event marketing budgets expected to rise 15 percent to 20 percent this year, according to PROMO magazine’s 2004 Event Marketing Study...
The traditional messages to reach high-powered male attendees might not be as effective with their female counterparts. Women, like men, want to know the key features and benefits of your meeting, but they also want to know the specifics, the...
Constant Reminder From its user conference Web site, mapping software company ESRI, Redlands, Calif., offers users the chance to download an ongoing reminder of its upcoming events in the form of a screensaver. The free applet features the images...
Marketing is the business tool that brings a coordinated approach to the hundreds of techniques available to achieve your meeting's objective. Have you ever received several marketing pieces for a meeting and thought to yourself that one was all...
Research the need for your product or service. Define the psychographics and demographics of the audience who needs the product. Understand your unique selling position in the marketplace. Understand what motivates your targeted audience to...
Savvy Internet marketers have jumped on the viral marketing bandwagon, successfully creating buzz for their products and services quickly, easily, and cost-effectively. Much like Tupperware parties of yesteryear, viral marketing is the digital...
This column will give you practical ideas to improve your ROI (return on investment) in marketing medical meetings. My first article (and several to follow) focuses on successful direct marketing methods, because most marketing of medical meetings...
