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The Promise of Hybrid Meetings

Blending face-to-face and virtual events should be a straightforward solution for boosting attendance and revenue. But as AIA found out, there are twists and turns on the path to hybrid success.

For Christopher Gribbs, managing director, convention, at the American Institute of Architects, the “aha!” moment for the potential of virtual meetings came at the 2009 AIA Annual Conference in San Francisco.

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