The following was adapted from a tutorial held at RCMA 2009. The tutorial was led by Lerry Fogle, conference executive director, Church of the Brethren, New Windsor, Md.; Mike Gunn, vice president of sales, Greater Birmingham CVB, Birmingham, Ala.; Ramona Moon, sales manager, Fort Smith CVB, Fort Smith, Ark.; and Jackie Walker, convention-meeting planner, Church of God Executive Office, Lawrenceville, Ga.
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