Pharma Marketing: Guidelines Go Global

It hasn't been easy to let go of the old days when docs would flock to junket-like meetings for the wining, dining, golfing, and gift-giving. Not for the pharmaceutical industry, which lost an easy way to get on the doctors' good sides. Not for the continuing medical education providers, whose meetings at luxury resorts were doc magnets. And not for the physicians themselves, who loved those perks. But now that rules such as the U.S. Pharmaceutical Manufacturers of America's Code on