Branding with a Bang

When Lorna Murdock took the role of director of marketing communications at Sunnyvale, Calif.-based IMPAC Medical Systems Inc., it wasn't long before she realized she could use her previous experience as an executive producer of events to bring a higher level of polish and professionalism to IMPAC's users' meetings. IMPAC, a provider of healthcare information technology solutions for oncology care, had produced its own users' conferences for the past 14 years with internal resources. But with

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.