WEB WORK: E-Loop Marketing

It's a numbers game, right? Meeting planners want to drive as many attendees as possible to their meetings. This is especially true today with hotel space at a premium and increasingly onerous cancellation policies poised to punish those who can't meet their targets. And the Internet, with its virtual trade shows, virtual conferences, distance education, and constantly burgeoning array of innovative services and low-cost alternatives, looms as another potential threat. But we all know that