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Web Marketing: 5 Ideas from the Field

Help Exhibitors Help You. For Penton Media's Internet World Spring 2002 show ( April 24 to 26, exhibitors could download a pdf version of the complimentary exhibit hall pass. The pass could be personalized with “Compliments of exhibiting company XYZ,” plus the company's URL, and then e-mailed by exhibitors to their hot prospects and key customers.

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