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Trade Shows a Growing Factor in Business Travel

According to a recent survey by eBrain Market Research (, trade shows are becoming the backbone of business travel in this post-September 11 world. Thirty-two percent of the 354 respondents to the Business Travel Survey said trade shows were more important to them now than they were before September 11. And while 26 percent said they are looking to find ways to reduce overall business travel, almost two-thirds of the respondents said they would be more likely to go on a

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