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Shaken by the loss on September 11 of two good customers and colleagues — the Marriott World Trade Center's Abdu Malahi and Joe Keller — and confronted by what to do with a meeting planning department with time on its hands, Lee Travel Group president and b-there chairwoman Peggy Lee decided to set up a gift trust to provide financial support to the families of the 61 identified meeting, travel, and hospitality industry victims of the September attacks.

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