Site made the headlines at the end of last year by announcing the departure of longtime leader and CEO Brenda Anderson and deciding that the board would take a more active role in representing the association to the industry. The head of that group is Alejandro Verzoub, AV Business & Communication, Buenos Aires, Argentina, who will serve as 2012 Site president. Verzoub has dedicated much of his time over the past few years to
Strategy Shift at Site
An interview with Site’s 2012 president, Alejandro Verzoub
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