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Event managers often balk a convention center with an exclusive deal with a communications provider. But at Atlanta's Georgia World Congress Center, exclusivity comes at a price to its provider: No matter what the client wants, BellSouth Communications/Convention Center Long Distance (it's the deregulated part of BellSouth's business, known as BellSouth/CCLD) is obliged to make it happen. "When it's show time, even if the product is being field-tested for the first time, we have to make it

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