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Off-the-Shelf Video What's as difficult as climbing Mount Everest? Making a generic videotape of opening and closing features for business meetings. Exhortations to excel, be part of a team, reach goals, and embrace change have little impact without a specific context. Yet CVC Communications of Fort Wayne, Ind., has actually produced a compelling generic sales meeting video--by recruiting the only amputee ever to climb Mount Everest as a spokesperson.

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