A Picture Is Worth 1,000 Words

The Cornell University Center for Hospitality Research has come up with a technique for hoteliers who want more customer feedback than they get from the usual comment cards. The idea, called photo elicitation, is to give guests a camera and ask them to take pictures of whatever causes them to have the experience they have, both positive and negative.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.