OUTSOURCING: Hub and Spoke Global Outsourcing

It's every marcom managers' nightmare. The CEO announces a new, revolutionary, worldwide tour to sell the company's latest software. "We're going to 85 cities in 95 days--Paris, Berlin, Prague, Moscow, Athens, Tel Aviv, Johannesburg, Bangkok, Lima, Mexico City, Detroit . . ." For a moment, you imagine hiking to Machu Picchu or sunbathing on Australia's Gold Coast--then reality hits. "All I'll see of South Africa is the night sky through the barbed wire fence of my hotel compound."

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TAGS: Event Tech
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