JMIC Releases Plan to Heighten Industry’s Profile

The seeds have been planted to create a worldwide movement to advance the meetings industry’s profile from the ground up. A federation of international associations that represents both venues for meetings and the people who plan events has commissioned a study and released an actionable proposal. The proposal encourages each member of the meetings industry to begin at a grassroots level promoting and publicizing the meetings industry as a single economic entity, to foster the understanding