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Give Someone a Whack

When you pick up your copy of Fast Company, do you think the story about the person whose title is “Knowledge Sorceress” is a little bit ridiculous? A lot ridiculous? When a product manager tells you that he wants to discuss product launch “granularity,” do you think first of sugar and salt? Have you ever wondered whether there is a company left that is not “leveraging its assets”? If so, friend, is for you.

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