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Fundraising in the New Reality

The new red tape surrounding modern regulations of CME makes it critical for medical meeting planners to know exactly what they are prepared to offer in exchange for funding before the first communication ever takes place. Think beyond the actual annual meetings. Put yourself in the shoes of the pharmaceutical marketer who wants to create brand recognition: What can you offer without compromising your image? Can you create a section of your Web site clearly marked as recognition for corporate

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