Medscape, a provider of digital health records (DHR) and online health information, has announced that healthcare technology veteran David Kirshenbaum has been named Senior Vice President, Data Management. Kirshenbaum comes to Medscape from Aetna US Healthcare, where he was president of the company's US Quality Algorithms (USQA) subsidiary, which collects health data from Aetna's network, and applies health informatics analysis to improve healthcare delivery. Under Kirshenbaum's leadership,
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