Expositions 2002

According to Steven Hacker, president of the International Association of Exhibition Management, the revenue from a well-situated trade show can exceed 50 percent of the annual revenue of an association. And exhibitions have been increasingly important over the past several years: "We leapt into third place in the communications media list preferred by business two years ago," he says. "Only print advertising and sales promotions were more commonly used by companies to promote their products

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.