Culinary Association Polls Members on Launch of New Meeting

Before launching a new live meeting, a culinary association surveys members to see which they’d prefer, a live meeting or a virtual one.

Given the global economic climate, leaders at the International Culinary Tourism Association wondered if perhaps a new summit they were planning for 2010 should be a virtual event instead of a live one. So, they went straight to the source. In March, ICTA sent out a survey to 14,000 members and asked them which format they would prefer— along with a slew of other questions related to meeting preferences— for this fledgling thought leadership summit.

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