Combating Attrition: What Planners Need to Know

In the fight against attrition, the problem of guests booking ROCH (rooms outside the contracted hotel) — and not ROB (rooms outside the block) — represents the biggest threat to meeting planners. But there are ways to keep the beast at bay, explained Rick Binford, CMP, national director of corporate sales at Conferon, and guest speaker at last week’s meeting of the New England chapter of Meeting Professionals International.

Of the "fearsome twosome," ROCH contributes more to attrition

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.